Menu

Color Psychology in Graphic Design

Colors have a psychological effect and evoke emotions – they convey messages. Color, depending on its properties, can lead to decisions, motivate the viewer to buy, etc.

 

Is the first thing the viewer perceives in a composition. This alone can drive or keep the viewer, for example, in a product. It is a powerful advertising tool and therefore its choice must be made with great care and wisdom.

 

Each color has different properties and evokes different emotions. These are generally common, but in some countries/cultures they differ. For example, white in the Western world expresses innocence and purity, while in Eastern countries it symbolizes death and mourning.

 

Below we will see and analyze each color and what it symbolizes.

White

It is the color that contains all the colors of the visible spectrum.
A color representative of harmony, it expresses simplicity, perfection, innocence, truth, youth, honesty, light, enlightenment, holiness, spiritual authority and honesty. White is associated with goodness, purity and virginity. It is considered the color of perfection.
In advertising, white is associated with calmness and purity. You can use white to suggest simplicity in high-tech products.
As far as packaging is concerned, it is ideal for low-fat products and dairy products.

Keywords: Clean, Purity, Peace, Sterilization, Simplicity, Clarity

White is the color that contains all the colors of the visible spectrum. A color representative of harmony, it expresses simplicity, perfection, innocence, truth, youth, honesty, light, enlightenment, holiness, spiritual authority and honesty.

Black

The color of mystery. It can symbolize threat and evil but also prestige and power. It is a serious and formal color and confers prestige. It is ideal for use in luxury products.

Keywords: Elegant, Serious, Dark, Night, Prestige

Black, the color of mystery. It can symbolize threat and evil but also prestige and power. It is a serious and formal color and confers prestige. It is ideal for use in luxury products.

Blue

It is the color of the sea and the sky. Blue expresses calmness and peace. It symbolizes trust and security. As a cool color it reduces the appetite, so its use in food products is unwise and should be avoided.

It is ideal for promoting high-tech products.

Keywords: Trust, Security, Calm, Serenity, Reliability. Confidence

Blue is the color of the sea and the sky. Blue expresses calmness and peace. It symbolizes trust and security. As a cool color it reduces the appetite, so its use in food products is unwise and should be avoided. It is ideal for promoting high-tech products.

Green

Green is associated with nature, health and freshness. It is the color you see most often in nature. Use to promote health products.

Keywords: Fresh, Nature, Healthy, Money, Ecology, Bio

Green is associated with nature, health and freshness. It is the color you see most often in nature. Use to promote health products. Fresh, Nature, Healthy, Money, Ecology, Bio

Yellow

Intence, bright, attention-grabbing color. It reminds of the sun, gold, spring. It creates happiness, joy and warmth. It stimulates spiritually. It is often associated with food.

Keywords: Happy, Sun, Light, Positive, Cheerfulness, Timidity

Yellow, Intence, bright, attention-grabbing color. It reminds of the sun, gold, spring. It creates happiness, joy and warmth. It stimulates spiritually. It is often associated with food.

Orange

Orange is a youthful color, it expresses vitality, enthusiasm and creativity.

 

It combines the attention-grabbing qualities of red and yellow.

It is an appetizing color that is why it is recommended for food promotion.

Keywords: Energy, Creativity, Fun, Youth

Orange is a youthful color, it expresses vitality, enthusiasm and creativity. It combines the attention-grabbing qualities of red and yellow. It is an appetizing color that is why it is recommended for food promotion.

Red

A strong color that evokes strong emotions. It is associated with love, passion, power, energy, fire, blood, as well as danger and war.

 

Red is a color that increases pressure and stimulates hunger. It is the most intense color of the visible spectrum, which is why it attracts the most attention. Use to prompt the viewer to make quick decisions.

 

In advertising it can be used on products related to sports and physical activity, as well as to evoke romantic feelings.

Keywords: Danger, Power, Energy, Action, Love, Vigor, Passion

A strong color that evokes strong emotions. It is associated with love, passion, power, energy, fire, blood, as well as danger and war. Red is a color that increases pressure and stimulates hunger. It is the most intense color of the visible spectrum, which is why it attracts the most attention. Use to prompt the viewer to make quick decisions. In advertising it can be used on products related to sports and physical activity, as well as to evoke romantic feelings.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

George Soulios

Graphic Designer

Subscribe to our newsletter

Copyright © 2022 Soulios Design Studio

Top

souliosdesign@gmail.com

Share this:

Like this:

Like Loading...
%d bloggers like this: