Design is the unnecessary result of an ambitious aesthetic search, an advertising garnish, the whimsical product of a group of imaginative people, a luxury rather than a necessity. Wrong! Design is the exact opposite. Design is a necessity!
So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.